REVITALIZING A LEGACY BRAND’S SOCIAL PRESENCE

SOCIAL MEDIA STRATEGY, CONTENT PRODUCTION

After nearly 50 years in the RV industry, Lazydays underwent a significant rebrand in early 2023. As the newly minted Social Media Manager, I had one goal - create content Lazydays’ audience actually wanted to engage with.

Following a robust social audit, one thing was clear - Lazydays’ followers loved content that featured Lazydays’ people, its charismatic brand voice, and the unique products they carry.

I immediately shifted our content strategy away from the largely graphic-heavy, promotion-driven posts that came before - and Lazydays’ audience responded. As a result. Lazydays’ total social audience grew by a remarkable 135% YOY, with notable audience jumps of 92% on Instagram, 238% on YouTube, and over 3,000% on TikTok. I promise that’s a real number.

LEVERAGING INFLUENCER PARTNERSHIPS TO DRIVE BRAND AWARENESS

INFLUENCER STRATEGY, SOCIAL MEDIA STRATEGY

Throughout my tenure at Lazydays, I managed dozens of influencer collaborations with two main goals: driving awareness of Lazydays’ products & services, and bolstering onsite event attendance.

As a result of one of these collaborations, Lazydays received a 35% lift in social audience growth, an 11% CTR increase, and significantly increased foot traffic at a major industry event.

TACTFULLY REBRANDING AN INDUSTRY LEADER

BRANDING, VIDEO PRODUCTION, COPYWRITING, SOCIAL MEDIA STRATEGY

Reinventing a brand that has become a household name for many requires care. Alongside a talented team of in-house marketers and agency partners, I helped steward Lazydays through a complete brand overhaul during a challenging time in the industry.

I contributed to several high-impact photo & video productions, led the establishment of our brand voice, and helped coordinate our social media & PR strategies to ensure our audience knew that the brand they loved wasn’t going anywhere - just getting a bit of a makeover.

BUILDING AN ON-BRAND, SEO-FRIENDLY WEBSITE

BRANDING, WEB DESIGN, COPYWRITING, SEO

Video production company Farmore was looking to revamp their site to put more of a focus on their work, their process, and above all else - to convert.

Using basic SEO principles, refreshed brand guidelines, and a bit of custom coding - I built a site that still attracts high-quality clients years later.

Peruse the full site here, and give them your business while you’re at it. They do excellent work.

EXECUTING AN IMPACTFUL OMNICHANNEL CONTENT STRATEGY

SOCIAL MEDIA/CONTENT STRATEGY, COPYWRITING, SEO

One of Farmore’s goals was to increase brand awareness by getting more eyeballs on their work, with the website serving as the primary showcase. To boost site traffic, we produced a long-form YouTube video based on what our cross-platform data indicated Farmore’s audience was interested in.

For my part, I crafted an omnichannel content strategy incorporating YouTube, other social platforms, and Farmore’s blog. This piece of content was so impactful, it drove thousands of visitors to Farmore’s site (as well as tens of thousands of YouTube views) and continues to drive site traffic to this day. In my opinion, this is a fantastic example of how repurposing your brand’s content across channels can make a huge impact with your audience.

A young woman with long dark hair and dark skin, wearing a yellow patterned shirt and gold jewelry, posing for a photo with a neutral indoor background.

WRITING ENGAGING SOCIAL COPY

SOCIAL MEDIA MANAGEMENT, COPYWRITING

My first job as a marketer was as an intern at Mieux Magazine, an outlet for Tampa-based music, events, and culture. During my internship, I had the opportunity to promote everything Tampa has to offer across mediums including social media, email, and Mieux’s blog. I even got to feature Doechii before she was a Grammy award-winning superstar.

Two female DJs at a club, one wearing headphones and touching her arm, the other operating DJ equipment in a dark setting with colored lights.

Two side-by-side photos of a woman sitting on a yellowish couch in a living room. She has brown hair and is wearing a light pink dress with puffy sleeves.

My Work